The De La Waar Pavilion was built in the 1930's as an arts centre to lure the cognoscenti to the delights of Bexhill-on-Sea, a previously quiet seaside resort of no great fame. The pavilion has often been described as an Art-Deco masterpiece. I disagree, it was designed as a Modernist masterpiece.
The only possibly Art-Deco element in this design might be that curvaceous semi-circular stairwell, though the lines are pure and very plain. There's none of the extraneous decoration which seems to be compulsory in supposedly Art-Deco designs. In fact the term 'Art-Deco' is a post WWII invention.
'Art-Deco' was unheard when the De la Waar was built. http://www.vam.ac.uk/content/articles/a/art-deco/
“A modernist building of world renown that will become a crucible for creating a new model of cultural provision in an English seaside town which is going to lead to the growth, prosperity and the greater culture of our town.” Thus said the 9th Earl De La Warr in May 1935, as he laid the plaque which forms part of the floor of the De La Warr Pavilion's foyer.
The Pavilion opened to the public for the first time on the 12th December 1935, to critical and popular acclaim and controversy. Some Conservative critics were horrified by the plain lines and lack of ornamentation, but the public flocked to the concerts and the seafront restaurant.
The interior of the elegant stairwell is beautifully functional, following the tenets of Modernism as practiced by its major practitioners Le Corbusier and Mies van de Rohe. The design for a Modernist building should abide by the principle of form following function, without the necessity for extraneous detail or ornamentation. The De la Waar building has no Art-Deco flourishes, no sunbursts, no Egyptian motifs. It relies on simple lines and generous spaces to provide a graceful, practical place for its designated functions.
Today the De la Waar Pavilion is a Grade I Listed building : http://www.britishlistedbuildings.co.uk/en-292006-the-de-la-warr-pavilion-east-sussex/photos/?connected_with=facebook#.Vgcc0vnBzGc
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